Solutions / Radio Ad Production
Radio Ad Production
Manage the entire radio ad lifecycle from client brief to on-air delivery. Script revisions tracked, voice files stored, SLAs enforced.
The Challenge
Radio ad production runs on tight turnarounds, often across multiple languages for the same campaign, with several rounds of script and audio revision before a client signs off. Coordinating writers, reviewers, and voice artists over WhatsApp means nobody has a reliable record of what was approved, when, or by whom.
How Crystal Desk Solves It
A ticket is created per language variant. The Script stage auto-assigns to a writer matched by language skill; once approved internally and by the client, the ticket moves to Voice Over, where either a human artist or an ElevenLabs AI voice is used depending on the brief. QC checks duration and audio quality before the spot is marked ready to air.
Before Crystal Desk, our radio ad workflow lived in WhatsApp. Every revision was a new message, every deadline a guess. Now everything is tracked. We deliver 40% faster and our clients actually trust us.
At a glance
- 1Brief
- 2Script
- 3Review
- 4Voice Over
- 5QC
- 6Air
40% faster delivery
Key features used
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