Every workflow,
clearly managed.
Design your stages. Assign your team — or your AI agents. Track every revision. Crystal Desk brings structure to creative workflows, from brief to delivery.
14-day free trial · No credit card required · Cancel anytime
Trusted by media and creative teams across India
Your team is talented. Your process is holding them back.
Creative teams run on WhatsApp groups, email threads, and verbal handoffs. Work gets lost. Revisions go untracked. Clients ask for updates — you guess.
Scripts revised in chat groups
v1, v2, v4-final, v4-final-ACTUAL — everyone's working from a different version. There's no single source of truth.
No one knows who's responsible
Tasks are assigned verbally. When something slips, there's no record of who owned it, when it was due, or what happened.
Deadlines missed before anyone notices
No SLA tracking. No escalation. By the time the delay surfaces, the client already knows — and they're not happy.
here's the script for the Diwali spot 🎙️
revised as discussed on call
wait, use this one instead
isn't this due today?? 😬
sorry saw ur msg late, use this
One platform. Every workflow. Total clarity.
Crystal Desk replaces the chaos with a structured, configurable system where every stage has an owner — human or AI — every revision is stored, and every deadline is visible in real time.
Visual Workflow Builder
Drag stages onto a canvas. Connect them with approval rules. Configure who — or what — handles each step, what fields they fill, and where the ticket goes next.
Smart Assignment Engine
Round robin keeps it fair. Skill mapping, language matching, and live roster integration ensure the right person — or AI agent — gets the ticket, every time.
AI Agents in the Workflow
Let AI draft a first script, review submissions against brand guidelines, or QC an audio file — as a real participant in the workflow, not a bolt-on tool.
Full Revision History
Every version of every field is stored and versioned. Reviewers see v1, v2, v3 side by side. Nothing is ever lost.
From brief to delivery — without the chaos.
A brief becomes a structured ticket
Sales selects a workflow, fills in the client details — language, market, duration, campaign name — and submits. The system takes it from there.
The right participant gets it, automatically
The assignment engine filters by role, skill, language, and roster — or routes straight to an AI agent if the stage is configured that way. Hindi brief? A Hindi-skilled writer, or the AI drafting agent, picks it up instantly.
Stages flow, revisions are tracked
Reviewers approve or request revision. Every rejection captures a reason. Every version — v1 to approved — is stored and visible to whoever picks up the ticket next.
Every file lands in a searchable library
Audio, video, scripts, reference decks — every file uploaded anywhere in the platform is automatically indexed. Find anything in seconds.
Everything your workflow needs. Built into one platform.
Visual Workflow Builder
A drag-and-drop canvas where you design the exact stages your work moves through — connect them with approval rules, no code required.
Round Robin Assignment
Auto-rotate tickets through eligible team members, fairly.
Skill-Based Matching
Match ticket language and requirements to user skill profiles.
Roster Integration
Only assign to users who are on shift and marked present today.
Custom Form Fields
Define exactly what information each stage needs to capture.
Revision Tracking
Every field revision versioned and visible across all stages.
SLA Management
Stage-level deadlines with automatic supervisor escalation.
Comments & Mentions
Threaded comments with @mentions and file attachments.
Media Library
Auto-ingested, tagged, and searchable from any upload.
AI Agents
AI can draft a script, review a submission, or QC an audio file — as a real assignee in the workflow, not a bolt-on plugin.
Deck Analyzer
Upload a client deck. AI suggests pitch angles and script direction.
Dashboard & Reports
Real-time ticket stats, SLA performance, and team workload — rolled up by workflow, stage, and person.
Built for media. Ready for any workflow.
Crystal Desk started in radio ad production. Teams across industries now use it for any process that needs stages, approvals, and accountability.
Connects with the tools your team already uses.
Storage
Comms & AI
Don’t see your tool? We build custom integrations for teams that need them. Talk to us
Teams that deliver — every time.
Before Crystal Desk, our radio ad workflow lived in WhatsApp. Every revision was a new message, every deadline a guess. Now everything is tracked. We deliver 40% faster and our clients actually trust us.
The workflow builder is genuinely powerful. We modelled our entire content approval process — six stages, three approval tiers — in one afternoon. The revision history alone paid for the subscription.
Smart assignment was the game-changer. Hindi briefs go to Hindi writers, Tamil briefs to Tamil writers — automatically. No manager juggling assignments manually at 9am every morning.
Ready to bring clarity to your workflow?
Join 500+ media and creative teams who deliver better work, faster. Start your 14-day free trial — no credit card required.
✓ 14-day free trial ✓ No credit card required ✓ Cancel anytime