Ideas on workflow, process, and shipping creative work on time.
Notes from building Crystal Desk, and from the teams who use it.
Building Crystal Desk: Why We Went Multi-Tenant from Day One
A short look at some of the architecture decisions behind Crystal Desk — and why row-level tenancy won over schema-per-tenant.
Rajan Pillai · Feb 25, 2026 · 4 min read
Workflow TipsSLA Tracking That People Actually Follow
Most SLA policies exist in a document nobody reads. Here's how to make deadlines visible instead of aspirational.
Ananya Krishnan · Feb 14, 2026 · 4 min read
ProductWhat AI Agents Can (and Can't) Do in Your Workflow — Yet
AI can draft a script or QC an audio file. It shouldn't approve its own work. Here's how we think about the boundary.
Rajan Pillai · Feb 2, 2026 · 4 min read
IndustryThe Anatomy of a Radio Ad Workflow, Stage by Stage
From brief to on-air — what actually happens at each stage of producing a radio spot, and where things typically go wrong.
Vikram Mehta · Jan 20, 2026 · 4 min read
Workflow TipsWhy WhatsApp Is Not a Workflow Tool (Even Though Everyone Uses It That Way)
Group chats feel fast, but they hide the exact things a real workflow tool needs to show you. Here's what gets lost.
Ananya Krishnan · Jan 12, 2026 · 3 min read